3D Animation Explainer
for Protectus Air.
A 3D animated explainer made for Protectus Air, a dry mist disinfection system used in food production, hatcheries and agriculture.
About this video
The brief: take a technical product, a dry mist disinfection system, and make it easy to understand without losing the science. Protectus Air works in food production, hatcheries and agriculture, environments where the buyer cares about how a product actually works before they care about how it looks.
The piece pulls four production layers together: photoreal 3D for the product itself, motion graphics and 2D animation to carry the key claims, stock footage and visual effects for context, and scientifically accurate process visualisation so the technical buyer doesn't switch off.
We handled the whole production in-house, from script and storyboard through 3D modelling, animation, motion design and the final post. The result is a piece Protectus Air can lead with on its website, in sales decks and at exhibition stands.
What's inside
- Photoreal 3D modelling and animation of the Protectus Air unit
- Process visualisation of how the dry mist disinfection works
- Motion graphics layer carrying the technical claims
- 2D animation and overlays for the supporting story beats
- Stock footage and VFX woven in to ground the product in real environments
- Final post and grade tuned for web, sales decks and trade exhibitions
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